F1 meeskond McLaren on leidnud endale uue sponsori, milleks on alkoholitootja Diageo. Ilmselt hakkab firma põhiline kaubamärk Johnie Walker asendama seni McLareni autosid kaunistanud Westi tubakareklaame.
Westi ja McLareni vaheline leping lõpeb 2005. aasta suvel. Euroopa riikide tubakareklaami vastased seadused aga karmistuvad järjest ja see on juba kaasa toonud tubakafirmade mõningase tagasitõmbumise F1-st, kirjutab GrandPrix.com.
Samas on võimalik, et Johni Walkeri reklaamid ilmuvad McLareni F1-autodele veel enne lepingu lõppemist. See sõltub aga juba Westi soovist lepingut varem lõpetada.
McLareni ja Diageo vahelise lepingu suuruseks on 68 miljonit dollarit (rohkem kui 800 miljonit krooni). Lisaks on Diaego otustanud siseneda NASCAR Nextel sarja, kus ollakse Roush Racingu sponsiriks.
West McLarenist Jonnie Walker-iks ehk Mäk, va sarviline
West McLarenist Jonnie Walker-iks ehk Mäk, va sarviline
Viimati muutis Fulber, 25 Mär 2005, 17:11, muudetud 2 korda kokku.
Võib tulla selline lahendus nagu oli Lotusel kunagi viimati 80-ndate keskel, must-kuldne.
Aastal kaks tuhat kuuskümmend
saab teoks see, millest puudust tunti,
piloodid nr. 1 ja 2 taevastel radadel
viimaks üksteiselt mõõtu võtavad,
ja käia lasevad sellisel võitlusvaimul,
mida pole aegadest saati nähtud
saab teoks see, millest puudust tunti,
piloodid nr. 1 ja 2 taevastel radadel
viimaks üksteiselt mõõtu võtavad,
ja käia lasevad sellisel võitlusvaimul,
mida pole aegadest saati nähtud
Kas alkohoolikud odavamat sorti viina ei joo mitte? Viski on vist natuke kallim asi ja rohkem kultuursetele inimestele. Ärimeestele, maffiale jne.Fulber kirjutas:Walkeril on muide mitu värvi versiooni: kõige tuntum on "Red label", aga on ka ülal nähtav "Black Label" ja on ka "Blue Label"-eriti kallis kraam.
Vastavalt selle on ka pudeli logode värv jne.
Mitte, et ma alkohoolik oleks.
gaas on endiselt laiffi
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Kolin
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Laupäeval saame siis teada millese värvilahendusega Mclarenid meid üllatavad.(Täna ehk Reede) on nad veel raja vana värvilahendusega aga laupäevast pidid hakkama uut lahendust kasutama. Pühapäevaga lõppeb siis tubaka reklaami ajastu ära. Ning oli kuulda, et Ferraril keelatakse vist kasutada seda punast ribakoodi.
Man and machine against mother nature!!!
"I kneel only to god, But I don't see him here"John Abruzzi
"I kneel only to god, But I don't see him here"John Abruzzi
JOHNNIE WALKER® JOINS TEAM McLAREN MERCEDES
Budapest, Hungary, Sunday 31st July 2005: Today’s Hungarian Grand Prix will see Team McLaren Mercedes display the Johnnie Walker livery for the first time as a ground breaking Partnership is launched.
The iconic Johnnie Walker Striding Man and Johnnie Walker wording will appear on the air intake of Kimi Raikkonen and Juan Pablo Montoya’s Team McLaren Mercedes MP4-20s as well as on the drivers’ overalls and team’s race suits.
In addition to the brand’s annual marketing investment of £15 million, £2 million will be invested in programmes designed to promote responsible drinking with the global message; “Take The Lead, Drink Responsibly”. At the same time Johnnie Walker will communicate responsible drinking to its large global audience through advertising themed on control and individual responsibility; the need we all have to demonstrate responsibility in the way we enjoy ourselves.
“With a viewing audience of more than 2 billion annually, Formula 1 provides a unique global platform for us to take the lead and promote responsible drinking. As a company, we have made a long-term commitment towards promoting a shared understanding of what responsible drinking means and it will be at the heart of our Formula 1 activities with Team McLaren Mercedes,” said Charles Allen, Marketing Director, Johnnie Walker.
“We believe that with their commitment to leadership, their strong values and their technological excellence, Team McLaren Mercedes will be a great partner in this mission.”
“McLaren is supported by highly-valued, long-term partnerships with some of the world’s most distinguished brand names, and we’re delighted to welcome Johnnie Walker to this group,” said Ron Dennis, Chairman and CEO, McLaren Group. “Working with Johnnie Walker and our other partners, we are contesting the 2005 season with a highly competitive car, fantastic drivers and a great opportunity to challenge for the championship. We look forward to winning together.”
Norbert Haug, Vice-President, Mercedes-Benz Motorsport commented “The commitment of Diageo to join our team with their world-renowned brand Johnnie Walker is another good signal demonstrating the attractiveness of Formula One in general and especially our team for prestigious sponsor partners. Diageo’s plan to use their involvement with Johnnie Walker as a platform for responsible drinking messages will be strongly supported by us as it is an important aspect of our partnership.”
About Johnnie Walker
JOHNNIE WALKER is the world’s number one Scotch whisky with annual sales of an estimated 11.7 million nine-litre cases. It is owned by Diageo Plc, the world’s leading premium drinks business.
The JOHNNIE WALKER brand is the icon of status and sophistication. The philosophy behind the JOHNNIE WALKER brand advertising is to inspire personal progress represented through the emotive tag line “Keep Walking”. The campaign builds on the history and heritage of the Walker family and the perseverance and determination that made Johnnie Walker one of the world’s first global brands. It also draws on Johnnie Walker’s traditional association with celebrating significant achievements and marketing the rites of passage in a man’s life.
In 1920 JOHNNIE WALKER was already being exported to 120 countries around the world, making Johnnie Walker the first truly global brand.
At any point in time, JOHNNIE WALKER has over 7 million casks of whisky in maturation, which is worth more than all the gold in the vaults of the Bank of England and guaranteeing the consistent supply of the highest quality whisky for years to come.
The Striding Man figure was drawn in 1909 by the well-known cartoonist Tom Browne. The first recorded advert using the icon was published on 13 November 1909.
About Diageo
Diageo is the world's leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys, J&B, Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.
Diageo is committed to responsible drinking through: setting world-class standards in responsible marketing, promotion and innovation; promoting a shared understanding of what responsible drinking means, and working with others to combat alcohol misuse.
www.mclaren.co.uk
Budapest, Hungary, Sunday 31st July 2005: Today’s Hungarian Grand Prix will see Team McLaren Mercedes display the Johnnie Walker livery for the first time as a ground breaking Partnership is launched.
The iconic Johnnie Walker Striding Man and Johnnie Walker wording will appear on the air intake of Kimi Raikkonen and Juan Pablo Montoya’s Team McLaren Mercedes MP4-20s as well as on the drivers’ overalls and team’s race suits.
In addition to the brand’s annual marketing investment of £15 million, £2 million will be invested in programmes designed to promote responsible drinking with the global message; “Take The Lead, Drink Responsibly”. At the same time Johnnie Walker will communicate responsible drinking to its large global audience through advertising themed on control and individual responsibility; the need we all have to demonstrate responsibility in the way we enjoy ourselves.
“With a viewing audience of more than 2 billion annually, Formula 1 provides a unique global platform for us to take the lead and promote responsible drinking. As a company, we have made a long-term commitment towards promoting a shared understanding of what responsible drinking means and it will be at the heart of our Formula 1 activities with Team McLaren Mercedes,” said Charles Allen, Marketing Director, Johnnie Walker.
“We believe that with their commitment to leadership, their strong values and their technological excellence, Team McLaren Mercedes will be a great partner in this mission.”
“McLaren is supported by highly-valued, long-term partnerships with some of the world’s most distinguished brand names, and we’re delighted to welcome Johnnie Walker to this group,” said Ron Dennis, Chairman and CEO, McLaren Group. “Working with Johnnie Walker and our other partners, we are contesting the 2005 season with a highly competitive car, fantastic drivers and a great opportunity to challenge for the championship. We look forward to winning together.”
Norbert Haug, Vice-President, Mercedes-Benz Motorsport commented “The commitment of Diageo to join our team with their world-renowned brand Johnnie Walker is another good signal demonstrating the attractiveness of Formula One in general and especially our team for prestigious sponsor partners. Diageo’s plan to use their involvement with Johnnie Walker as a platform for responsible drinking messages will be strongly supported by us as it is an important aspect of our partnership.”
About Johnnie Walker
JOHNNIE WALKER is the world’s number one Scotch whisky with annual sales of an estimated 11.7 million nine-litre cases. It is owned by Diageo Plc, the world’s leading premium drinks business.
The JOHNNIE WALKER brand is the icon of status and sophistication. The philosophy behind the JOHNNIE WALKER brand advertising is to inspire personal progress represented through the emotive tag line “Keep Walking”. The campaign builds on the history and heritage of the Walker family and the perseverance and determination that made Johnnie Walker one of the world’s first global brands. It also draws on Johnnie Walker’s traditional association with celebrating significant achievements and marketing the rites of passage in a man’s life.
In 1920 JOHNNIE WALKER was already being exported to 120 countries around the world, making Johnnie Walker the first truly global brand.
At any point in time, JOHNNIE WALKER has over 7 million casks of whisky in maturation, which is worth more than all the gold in the vaults of the Bank of England and guaranteeing the consistent supply of the highest quality whisky for years to come.
The Striding Man figure was drawn in 1909 by the well-known cartoonist Tom Browne. The first recorded advert using the icon was published on 13 November 1909.
About Diageo
Diageo is the world's leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys, J&B, Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.
Diageo is committed to responsible drinking through: setting world-class standards in responsible marketing, promotion and innovation; promoting a shared understanding of what responsible drinking means, and working with others to combat alcohol misuse.
www.mclaren.co.uk